New moves by the Premier League to remove betting firms as front of shirt sponsors have gained significant headlines in recent days.

Since the announcement, sports business experts have speculated about the consequences of this decision. Limiting the sponsorship options for one of the industry’s major partnership categories is likely to have a significant impact.

Sport Sciecne Agency has been working with Vodafone since 2020. During that time the partnership has produced one of the most advanced performance tracking tools in professional sports, PLAYER.Connect.

Premier League players returned to training in small groups this week as part of the ongoing Covid-19 return to play protocols. The improvement in the weather offered a pleasant backdrop for coaches, players, and a limited number of sport scientists to be out on the training ground. It also gave media teams a valuable opportunity to capture content for the many behind the scenes training videos being produced to satisfy fans’ thirst for content.

A quick glance at the podcast charts sees ‘That Peter Crouch Podcast’ firmly inside the top 10 (at the time of writing the podcast is 3rd in the Apple Podcasts Top Chart in the UK). In the show Crouchy is refreshingly honest about his time as a Premier League and international player. In a number of episodes, Crouch describes the contrasting levels of professionalism at the beginning and end of his playing career. Sport science is often the basis for that contrast. Every element of a footballer’s life has improved; training, tactics, diet, recovery, travel, the list goes on…