The London Marathon was staged for the 42nd time on Sunday 2nd October. Thousands of club and recreational runners shared the streets of the capital with a host of elite runners to complete, for many, their ultimate physical challenge.

A few weeks ago we wrote a blog that highlighted the danger of pseudoscience. That article focused on how products and activities that don't stand up to scientific rigour can harm the industry and individuals. The issue put simply, is that by offering quick fixes and false hope, people don’t engage in proven strategies to support health or performance gains and therefore miss out on benefits in either health or performance.

The 2020 Australian Open was the last tennis grand slam to be played without the major impact of Covid-19. The subsequent slams that year were either cancelled (Wimbledon), postponed (French Open) or suffered from major player withdrawals (US Open). As the top-flight tennis returns to Melbourne and the pandemic remains, it is not surprising that the movement of over 1,000 people associated with the Open into Australia has come with serious complications.

Premier League players returned to training in small groups this week as part of the ongoing Covid-19 return to play protocols. The improvement in the weather offered a pleasant backdrop for coaches, players, and a limited number of sport scientists to be out on the training ground. It also gave media teams a valuable opportunity to capture content for the many behind the scenes training videos being produced to satisfy fans’ thirst for content.

It’s been another disappointing weekend for Ferrari in the Formula 1 Driver and Constructor Championships. After such a promising showing in pre-season testing in Barcelona, they returned to the Spanish track and failed to gain a podium place. Sebastian Vettel is now under considerable pressure. His failure to challenge Mercedes and the early promise shown by new teammate Charles Leclerc has meant an increased focus on the former world champion.

In October 2019, Eluid Kipchoge will attempt to break one of the great barriers in men’s athletics, the two-hour marathon. Supported by INEOS, Kipchoge plans to better his time of 2:00:25 set during the Nike Breaking 2.0 project in May 2017.

This weekend sees the Premier League make way for the 5th round of the Emirates FA Cup. Only 7 Premier League teams have reached this stage leaving a number of clubs with the opportunity for a winter training camp.

The proven benefits of an active lifestyle are many and varied. Those who maintain an active lifestyle continually report physical, mental and emotional advantages compared with matched groups of less active individuals. Conversely links between sedentary lifestyles and illness are overwhelming with obesity and diabetes now at the heart of public health messaging.

Even the most disciplined athlete might be forgiven for reaching for a chocolate egg or two at this time of year. Whatever your preference, it is hard to avoid the plethora of treats available over Easter. But is this such a bad thing? Could athletes actually see some benefit from indulging in a little chocolate over the Easter holiday?

Beer companies have a long history of sports sponsorship. Beer remains a fixture within the top ten spending categories across the sponsorship industry. Major deals exist across high profile sporting properties such as the Football, Basketball and Rugby World Cups, which are synonymous with hospitality and fan engagement programmes.