Performance rights
Performance is sport’s most under-leveraged commercial asset, potentially worth millions in untapped sponsorship revenue.
We transform these assets into strategic, revenue-generating opportunities for clubs by integrating performance expertise with commercial insights.
Modern performance programmes—encompassing training, data analysis, nutrition, and technology—offer a rich platform for brands to build powerful and engaging sponsorships. However, these valuable assets often go unnoticed or underutilised by commercial teams. SSA helps rights holders unlock these opportunities, creating bespoke performance rights that can:
Generate Significant Revenue
Expanding the scope of sponsorship categories and themes enables clubs to develop new, valuable rights packages. These packages have the potential to deliver multi-million-pound revenues.
Enhance Sponsorship Value and Competitive Edge
Performance-led rights can enhancing value for both partners and rights holders while differentiating them from their rivals.
Deliver Efficient Partner Management
SSA’s structured rights matrix simplifies partnership management, easing delivery through existing club activities and reducing the reliance on player appearances.
READY TO EXPLORE THE POTENTIAL?
Connect with Sport Science Agency’s commercial performance team to discuss how we can help unlock new revenue streams and enhance your club’s sponsorship portfolio.
