About us

Sport Science Agency tells performance stories for brands, broadcasters and rights holders across the globe

Sport Science Agency (SSA), is a specialist marketing agency that operates at the intersection of sport, performance, and commercial output. Our core expertise lies in translating performance into marketing content and insights, which we use to tell compelling performance stories. 

We work closely with rights holders to turn their performance activities into valuable, commercial assets and campaigns.

Sponsors & Brands

For sponsors and brands , such as Formula 1, Vodafone, Santander, EA Sports and adidas we create unique exercise, health or performance stories that resonate with their audiences via a unique understanding of both marketing and sports scientists, which enables a seamless bridge between performance insights and marketing objectives.

Sport science brands

For sport science brands like Marker Diagnostics, Playermaker SIS Pitches, and many others, SSA offers specialised marketing support that helps companies connect with their key target audiences via, from sports professionals to performance directors and CEO’s to fans, and emphasise their essential role in modern sports performance.

For Broadcasters

For broadcasters, we deliver engaging, performance-backed content that enriches the viewing experience. For example, our work with the UCI Track Champions League and AWS fed performance data to the commentary team, allowing them to provide more informed, real-time insights during broadcasts, ultimately creating a more immersive and educational experience for fans.

With a proven track record of delivering results for clients like Formula 1, Vodafone, and UCI Track Champions League, Sport Science Agency is at the forefront of innovation in sports marketing. Our work is designed to not only tell compelling stories but to elevate brands, athletes, and teams in the global sporting landscape.

Meet our team

  • John Mulcahy

    FOUNDER & DIRECTOR

  • Alex Skelton

    FOUNDER & DIRECTOR

  • Andrew Miller

    HEAD OF COMMUNICATIONS AND CONTENT

  • Dr Tom Brownlee

    HEAD OF SPORTS SCIENCE

  • Ben Cross

    CREATIVE DIRECTOR

  • Lydia Dobney

    DESIGNER

  • Charlie Gentle

    SENIOR DEVELOPER

  • Sophie Blaken

    MARKETING CONSULTANT

  • Helen Godfrey

    PROJECT MANAGER