The Premier League has announced that it will once again allow players to take a drinks break during this weekend’s fixtures. Temperatures in the UK are set to exceed 30OC during the majority of the games, meaning the policy to allow for a break midway through each half is activated.

A quick glance at the podcast charts sees ‘That Peter Crouch Podcast’ firmly inside the top 10 (at the time of writing the podcast is 3rd in the Apple Podcasts Top Chart in the UK). In the show Crouchy is refreshingly honest about his time as a Premier League and international player. In a number of episodes, Crouch describes the contrasting levels of professionalism at the beginning and end of his playing career. Sport science is often the basis for that contrast. Every element of a footballer’s life has improved; training, tactics, diet, recovery, travel, the list goes on…

Even the most disciplined athlete might be forgiven for reaching for a chocolate egg or two at this time of year. Whatever your preference, it is hard to avoid the plethora of treats available over Easter. But is this such a bad thing? Could athletes actually see some benefit from indulging in a little chocolate over the Easter holiday?

Midway through last season, a different spotlight was shone on Hamilton after he announced his decision to follow a vegan diet. Many questioned the wisdom of this lifestyle change at such a time, but any criticism was soon overshadowed by his imperious form following the mid-season break, which saw him storm to the driver’s crown with two races remaining.

Beer companies have a long history of sports sponsorship. Beer remains a fixture within the top ten spending categories across the sponsorship industry. Major deals exist across high profile sporting properties such as the Football, Basketball and Rugby World Cups, which are synonymous with hospitality and fan engagement programmes.