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Football, Sponsorship, Sports Nutrition John Mulcahy Football, Sponsorship, Sports Nutrition John Mulcahy

SSA Blog: Always Coca-Cola?

A new blog from guest writer and sports communications expert Aaron Gales.

Another game and another series of records broken by Cristiano Ronaldo. Two goals for Portugal in their 3-0 victory in their opening Euro 2020 game against Hungary saw Ronaldo become the first player to play in five consecutive European Championships and break the competition’s all-time scoring record, one he had previously shared with Michel Platini.

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Football John Mulcahy Football John Mulcahy

SSA Blog: It's coming home

Good news for England football fans dreaming of being in the stadium to witness ‘football coming home’. After recent success with a raft of pilot schemes, the UK Government has announced an increase in the number of fans able to attend Euro 2020 matches at Wembley. The increase means the home of English football will, from the knockout stages onward, allow attendances of up to 45,000 fans, equal 50% of capacity.

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