In recent years, athletes have increasingly taken control of their public image by leveraging platforms like YouTube, Instagram, and TikTok, bypassing traditional media outlets. This shift represents a significant change in how athletes manage their name, image, and likeness (NIL). Beyond curating their personal brands, there is an emerging opportunity to use performance data to create engaging content for fans.
The NFL preseason sets the stage not only for intense competition but also for showcasing the remarkable intersection of athlete performance and business strategy. As teams harness advanced sports science to push player capabilities to their peak, this not only affects the outcome on the field but also plays a crucial role in shaping team branding and commercial appeal.
Modern sports commentary is no longer just about describing the action; it’s about providing context and analysis that enhances the narrative of the competition. With advancements in sports science, commentators could now have access to a wealth of information that might help them explain why an athlete may be performing at their best or struggling in a particular moment. For example, insights into an athlete’s lactate threshold, heart rate, or recovery metrics could provide explanations for sudden changes in pace or endurance during a race.
Ferran Torres, a name that has become synonymous with promise and potential in the world of football, has faced his share of challenges on the path to the highest level. His journey from the Valencia youth academy to the heights of Manchester City and FC Barcelona has been marked by significant achievements and undeniable talent. However, like many elite athletes, Torres encountered obstacles that tested his mental resilience
Andy Murray, who most would consider Scotland’s greatest ever sportsman, has announced that he will officially retire from professional tennis following the conclusion of the 2024 Olympic Games in Paris. Murray's career is a testament to physical and mental resilience, determination, and exceptional natural talent. As we reflect on his journey, it’s clear that he leaves behind a legacy that transcends the sport.
With the ending of the UK’s month-long autumn COVID-19 national lockdown, the government has moved to continue its tentative steps back towards normality by allowing crowds to return to sporting fixtures. Inevitably, the focus has fallen on football with clubs in tiers 1 and 2 areas allowed to welcome 4,000 and 2,000 fans respectively.
Sport Science Agency's vlog examining topical sporting events through its marketing and sport science lens.
Director John Mulcahy is joined by Sport Scientist Dr Tom Brownlee and marketer Alex Skelton to discuss how football clubs and brands could have used Project Restart to highlight a credible brand message.
As with almost all professional sports, NBA basketball was curtailed by COVID-19 and the league suspended between 11th March and 30th June. Upon resumption 22 of the 30 teams headed to Walt Disney World, Orlando to be part of “the bubble” in order to conclude the regular season, playins, playoffs and finals.
