Sport Sciecne Agency has been working with Vodafone since 2020. During that time the partnership has produced one of the most advanced performance tracking tools in professional sports, PLAYER.Connect. The technology has been at the heart of Vodafone’s performance partnerships in Rugby ever since. It is this technology and a genuine desire to support players, coaches and sports scientists that has made Vodafone one of the most credible performance partners in the sports marketing industry today.
Vodafone UK and WRU discuss the new PLAYER.Connect menstrual cycle tracking system
PLAYER.Connect was first used by the British & Irish Lions during their tour of South Africa in 2021. Now as the Founding Principal Partner of Wales Women’s and Girls rugby, new menstrual cycle tracking technology has been added to the revolutionary player tracking platform. This will help the Wales Women’s rugby team analyse how the menstrual cycle impacts performance, wellbeing, and recovery.
The platform is currently being used by Wales Women throughout the Women’s Six Nations and beyond, the first women’s side to do so. This has already had a significant impact on their training and preparation, with WRU National Women’s Physiotherapist, Jo Perkins, saying “PLAYER.Connect gives us information in real time, and is far more user friendly. That means we can quickly implement strategies, inform change, avoid injuries, and help players reach their peak preparation ahead of each fixture.”
Vodafone mobile-first PLAYER.Connect platform gathers data on players’ performance, menstrual cycle phases and mental and physical wellbeing, by combining data from wearable devices such as GPS trackers in real-time. This is in addition to input from the players themselves, via daily ‘morning monitoring’ – a series of questions answered by the players on arrival at training. A full breakdown of the data being captured is available in the notes below.
By directly linking athletes’ performance data to their menstrual cycle, PLAYER.Connect lets coaches and analysts provide genuine tailoring of diet, training, and match preparation for each individual player. This is a major upgrade on existing menstrual cycle tracking technology, which doesn’t allow for this personalisation or tailoring, and only provide generic, ‘catch-all’ solutions.
93% of female rugby players have reported menstrual cycle-related symptoms, with 67% believing these symptoms severely impair their performances. However so far there is limited guidance available on how players can best manage those symptoms, with only 6% of current sports science research focusing on female athletes.[1] As Founding Principal Partner of Women’s and Girls rugby, Vodafone is seeking to close this gap, and provide female athletes with the support they need to help manage these symptoms.
Vodafone is also working with Cardiff Metropolitan University on a long-term research study using the data gathered from PLAYER.Connect, to further investigate the impact of the menstrual cycle on areas ranging from concussion and injury prevention to soreness, mood, and sleep. The ambition is to provide information that can help all female athletes of all levels better manage their performance and wellbeing in the future.
Vodafone PLAYER.Connect was first used by the British & Irish Lions during their 2021 South Africa Tour, throughout their training and preparation and across all three Test matches.
Wales Women prop, Cerys Hale, said: “The PLAYER.Connect technology has really improved my performance this season. It’s given me a greater awareness of things I need to do away from the field, so for example I can monitor any soreness, be more aware of how I’m recovering and then look at what I can do before training to help manage injury prevention. This includes tips on how I can change my nutrition during each of the phases of my cycle, how I can reduce my symptoms, and it’s just given me more confidence that I’m putting my body in the right place to be able to perform.”
PLAYER.Connect Head of Performance, Alex Skelton, said: “Despite 93% of female rugby players reporting menstrual cycle-related symptoms and 67% believing these severely impair their performances, there is limited guidance available on how players can best manage this.
Being able to directly link each athletes’ menstrual cycle stage to their performance data provides a massive advantage in how we can begin to tackle this issue, by allowing coaches and analysts to move away from ‘catch-all’ solutions and provide genuine tailoring of diet, training, and preparation for each individual player. Combined with a long-term research study using our PLAYER.Connect data, this will allow us to make huge strides in how we help female athletes of all levels better understand and manage their cycle.”
Vodafone’s Chief Commercial Officer, Max Taylor, said: “At Vodafone we are committed to using our network to find innovative ways to support the growth of women’s rugby in the UK from the grassroots up. We are only in the early stages of a long partnership with the WRU and we’re looking forward to working with the team in the coming years to deliver on our ambitious plans.”
The further development of the platform builds on Vodafone’s broader commitment to use its connectivity and innovative technology to support the continued growth of women’s rugby. As Founding Principal Partner of Women’s and Girls rugby, Vodafone will work with the WRU to support the development of their elite female pathway, and continue to grow the grassroots game, with the aim of reaching over 10,000 female players in Wales by 2026.
[1] “How the menstrual cycle and menstruation affects sporting performance: experiences and perceptions of elite female rugby players”, Findlay, MacRae, Whyte, Easton, Forrest, 2020, https://bjsm.bmj.com/content/54/18/1108