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Football, Performance John Mulcahy Football, Performance John Mulcahy

The Business Behind NFL Players' Peak Performance: Leveraging Sports Science for Commercial Success

The NFL preseason sets the stage not only for intense competition but also for showcasing the remarkable intersection of athlete performance and business strategy. As teams harness advanced sports science to push player capabilities to their peak, this not only affects the outcome on the field but also plays a crucial role in shaping team branding and commercial appeal.

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Rugby, Sport Science John Mulcahy Rugby, Sport Science John Mulcahy

Analysing Louis Rees-Zammit's Transition from Rugby to the NFL

Renowned for his intense speed and try-scoring prowess, Rees-Zammit is now firmly in the thick of it as he prepares to transition to American football and the monumental task of adapting his skills to an entirely different sport. Having participated in the NFL’s International Player Pathway Program, which was established by the NFL in 2017 with the aim of providing elite international athletes with the opportunity to compete at the highest level of American football.

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