Andrew Miller
Leveraging Performance Data for Content ...

In recent years, athletes have increasingly taken control of their public image by leveraging platforms like YouTube, Instagram, and TikTok, bypassing traditional media outlets. This shift represents a significant change in how athletes manage their name, image, and likeness (NIL). Beyond curating their personal brands, there is an emerging opportunity to use performance data to create engaging content for fans.

Leveraging Performance Data for Content Creation: A New Frontier for Athletes, Teams, Leagues, Broadcasters, and Brands
Football, Performance
Andrew Miller
The Business Behind NFL Players' Peak ...

The NFL preseason sets the stage not only for intense competition but also for showcasing the remarkable intersection of athlete performance and business strategy. As teams harness advanced sports science to push player capabilities to their peak, this not only affects the outcome on the field but also plays a crucial role in shaping team branding and commercial appeal.

The Business Behind NFL Players' Peak Performance: Leveraging Sports Science for Commercial Success
Andrew Miller
Sport Science informing Commentary at the ...

Modern sports commentary is no longer just about describing the action; it’s about providing context and analysis that enhances the narrative of the competition. With advancements in sports science, commentators could now have access to a wealth of information that might help them explain why an athlete may be performing at their best or struggling in a particular moment. For example, insights into an athlete’s lactate threshold, heart rate, or recovery metrics could provide explanations for sudden changes in pace or endurance during a race.

Sport Science informing Commentary at the Olympic and Paralympic Games
Andrew Miller
Ferran Torres: The Impact of Sports Psychology ...

Ferran Torres, a name that has become synonymous with promise and potential in the world of football, has faced his share of challenges on the path to the highest level. His journey from the Valencia youth academy to the heights of Manchester City and FC Barcelona has been marked by significant achievements and undeniable talent. However, like many elite athletes, Torres encountered obstacles that tested his mental resilience


Ferran Torres: The Impact of Sports Psychology on a career rejuvenated
Andrew Miller
Andy Murray's Legendary Career and the ...

Andy Murray, who most would consider Scotland’s greatest ever sportsman, has announced that he will officially retire from professional tennis following the conclusion of the 2024 Olympic Games in Paris. Murray's career is a testament to physical and mental resilience, determination, and exceptional natural talent. As we reflect on his journey, it’s clear that he leaves behind a legacy that transcends the sport.

Andy Murray's Legendary Career and the Complexities of Retirement in Professional Sports

Manchester United

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SSA Blog: Forever young...

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SSA Blog: Forever young...

The signing, by Manchester United, of Cristiano Ronaldo, created considerable media coverage. The nature of the transfer, with the Red Devils seemingly snatching him from under the noses of cross-city rivals Manchester City only heightened the intrigue. In modern football, signing a player with a global reach and appeal such as Ronaldo heightens any club’s commercial opportunities. Ronaldo is the most followed person on Instagram meaning club partners are set to benefit from increased exposure and value across numerous metrics.