An Olympic and Paralympic year always brings elite sporting performance into sharp focus. In the dynamic landscape of sports science, the 2024 Paris Games are poised to highlight performance trends such as cutting-edge technology, personalised analytics, and holistic athlete well-being. The wide-scale adoption of Artificial Intelligence (AI) and machine learning might have come too late to substantially influence outcomes in Paris, but its use will continue to revolutionise performance analysis, offering coaches and athletes unprecedented insights into strategic decision-making.