Andrew Miller
Leveraging Performance Data for Content ...

In recent years, athletes have increasingly taken control of their public image by leveraging platforms like YouTube, Instagram, and TikTok, bypassing traditional media outlets. This shift represents a significant change in how athletes manage their name, image, and likeness (NIL). Beyond curating their personal brands, there is an emerging opportunity to use performance data to create engaging content for fans.

Leveraging Performance Data for Content Creation: A New Frontier for Athletes, Teams, Leagues, Broadcasters, and Brands
Football, Performance
Andrew Miller
The Business Behind NFL Players' Peak ...

The NFL preseason sets the stage not only for intense competition but also for showcasing the remarkable intersection of athlete performance and business strategy. As teams harness advanced sports science to push player capabilities to their peak, this not only affects the outcome on the field but also plays a crucial role in shaping team branding and commercial appeal.

The Business Behind NFL Players' Peak Performance: Leveraging Sports Science for Commercial Success
Andrew Miller
Sport Science informing Commentary at the ...

Modern sports commentary is no longer just about describing the action; it’s about providing context and analysis that enhances the narrative of the competition. With advancements in sports science, commentators could now have access to a wealth of information that might help them explain why an athlete may be performing at their best or struggling in a particular moment. For example, insights into an athlete’s lactate threshold, heart rate, or recovery metrics could provide explanations for sudden changes in pace or endurance during a race.

Sport Science informing Commentary at the Olympic and Paralympic Games
Andrew Miller
Ferran Torres: The Impact of Sports Psychology ...

Ferran Torres, a name that has become synonymous with promise and potential in the world of football, has faced his share of challenges on the path to the highest level. His journey from the Valencia youth academy to the heights of Manchester City and FC Barcelona has been marked by significant achievements and undeniable talent. However, like many elite athletes, Torres encountered obstacles that tested his mental resilience


Ferran Torres: The Impact of Sports Psychology on a career rejuvenated
Andrew Miller
Andy Murray's Legendary Career and the ...

Andy Murray, who most would consider Scotland’s greatest ever sportsman, has announced that he will officially retire from professional tennis following the conclusion of the 2024 Olympic Games in Paris. Murray's career is a testament to physical and mental resilience, determination, and exceptional natural talent. As we reflect on his journey, it’s clear that he leaves behind a legacy that transcends the sport.

Andy Murray's Legendary Career and the Complexities of Retirement in Professional Sports

Concussion

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SSA Blog: Heading in the right direction

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SSA Blog: Heading in the right direction

Concussion and brain trauma are emotive subjects in sport. As research continues to uncover the impact of traumatic head injuries, discussions about safety and the long-term health of players will continue to grow. In the USA, as early as 1906 doctors were publishing papers highlighting the dangers of concussion linked to playing American Football. In the UK, the FIELD study and other research have begun to uncover a pattern between increased incidence of dementia in ex-footballers and heading the ball.

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SSA Blog: World Cup concussion

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SSA Blog: World Cup concussion

Concussion and brain trauma are emotive subjects in sport. As research continues to uncover the impact that traumatic head injuries have, discussions about safety and the long term health of players will only get louder. In the USA, as early as 1906 doctors were publishing papers highlighting the dangers of concussion linked to playing American Football. In the UK, ongoing research that identifies a link between heading and dementia in football has drawn major attention.

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SSA Blog: Concussion tech time

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SSA Blog: Concussion tech time

Concussion and brain trauma are emotive subjects in sport. As research continues to uncover the problems that traumatic brain injuries seem to have, discussions about safety and the long-term health of players will only intensify. In the USA, as early as 1906 doctors were publishing papers highlighting the dangers of concussion linked to playing American Football.

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SSA Blog: Female concussion

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SSA Blog: Female concussion

Concussion is an issue for athletes in many sports. In a recent blog, we highlighted the higher relative risk of concussion amongst female athletes compared to their male counterparts. In this follow-up blog, we will take a deeper look at some of the proposed reasons women are at a higher risk and what the stakeholders in women's sport can do to help as part of their sponsorship or partnership mix.

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SSA Blog: Ahead of the game

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In just under a month, England will host the 2022 UEFA Women’s European Championships. The event will draw the best players from across the continent and is set to break records in terms of both live attendance and TV viewership. Reigning Champions Netherlands, currently ranked 5th in the world, will seek to defend their title against the historic powerhouse of European football, Germany (ranked 4th) and the number 2 and 3 ranked nations Sweden and France respectively.

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SSA News: Can tech make you a better player?

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SSA News: Can tech make you a better player?

Technology has permeated sport in numerous ways. With the global popularity of football, it should come as no surprise that in many instances, the game is at the forefront of technological innovation. In this clip, from the BBC’s technology show, BBC Click Manchester-based VR company Rezzil’s player22 technology is the focus of attention.

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SSA Blog: Sports marketing's concussion discussion

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Concussion and brain trauma are emotive subjects in sport. As research continues to uncover the impact that traumatic head injuries have, discussions about safety and the long term health of players will only get louder. In the USA, as early as 1906 doctors were publishing papers highlighting the dangers of concussion linked to playing American Football. Ongoing research that identifies a link between heading and dementia in football draws major attention here in the UK. Additionally, a recent legal case brought against the RFU, WRU and World Rugby alleging failure to protect against the risk of concussion will have serious ramifications for the game no matter what the outcome.