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Football, Recovery John Mulcahy Football, Recovery John Mulcahy

SSA Blog: Heading in the right direction

Concussion and brain trauma are emotive subjects in sport. As research continues to uncover the impact of traumatic head injuries, discussions about safety and the long-term health of players will continue to grow. In the USA, as early as 1906 doctors were publishing papers highlighting the dangers of concussion linked to playing American Football. In the UK, the FIELD study and other research have begun to uncover a pattern between increased incidence of dementia in ex-footballers and heading the ball.

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Football, Sponsorship John Mulcahy Football, Sponsorship John Mulcahy

SSA Blog: World Cup concussion

Concussion and brain trauma are emotive subjects in sport. As research continues to uncover the impact that traumatic head injuries have, discussions about safety and the long term health of players will only get louder. In the USA, as early as 1906 doctors were publishing papers highlighting the dangers of concussion linked to playing American Football. In the UK, ongoing research that identifies a link between heading and dementia in football has drawn major attention.

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Rugby, Sports data, Sport Science John Mulcahy Rugby, Sports data, Sport Science John Mulcahy

SSA Blog: Concussion tech time

Concussion and brain trauma are emotive subjects in sport. As research continues to uncover the problems that traumatic brain injuries seem to have, discussions about safety and the long-term health of players will only intensify. In the USA, as early as 1906 doctors were publishing papers highlighting the dangers of concussion linked to playing American Football.

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Football, Sport Science John Mulcahy Football, Sport Science John Mulcahy

SSA Blog: Female concussion

Concussion is an issue for athletes in many sports. In a recent blog, we highlighted the higher relative risk of concussion amongst female athletes compared to their male counterparts. In this follow-up blog, we will take a deeper look at some of the proposed reasons women are at a higher risk and what the stakeholders in women's sport can do to help as part of their sponsorship or partnership mix.

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Football, Sponsorship, Sport Science, Winter Sports John Mulcahy Football, Sponsorship, Sport Science, Winter Sports John Mulcahy

SSA Blog: Ahead of the game

In just under a month, England will host the 2022 UEFA Women’s European Championships. The event will draw the best players from across the continent and is set to break records in terms of both live attendance and TV viewership. Reigning Champions Netherlands, currently ranked 5th in the world, will seek to defend their title against the historic powerhouse of European football, Germany (ranked 4th) and the number 2 and 3 ranked nations Sweden and France respectively.

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Football, Sport Science John Mulcahy Football, Sport Science John Mulcahy

SSA News: Can tech make you a better player?

Technology has permeated sport in numerous ways. With the global popularity of football, it should come as no surprise that in many instances, the game is at the forefront of technological innovation. In this clip, from the BBC’s technology show, BBC Click Manchester-based VR company Rezzil’s player22 technology is the focus of attention.

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SSA Blog: Sports marketing's concussion discussion

Concussion and brain trauma are emotive subjects in sport. As research continues to uncover the impact that traumatic head injuries have, discussions about safety and the long term health of players will only get louder. In the USA, as early as 1906 doctors were publishing papers highlighting the dangers of concussion linked to playing American Football. Ongoing research that identifies a link between heading and dementia in football draws major attention here in the UK. Additionally, a recent legal case brought against the RFU, WRU and World Rugby alleging failure to protect against the risk of concussion will have serious ramifications for the game no matter what the outcome.

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