Andrew Miller
Leveraging Performance Data for Content ...

In recent years, athletes have increasingly taken control of their public image by leveraging platforms like YouTube, Instagram, and TikTok, bypassing traditional media outlets. This shift represents a significant change in how athletes manage their name, image, and likeness (NIL). Beyond curating their personal brands, there is an emerging opportunity to use performance data to create engaging content for fans.

Leveraging Performance Data for Content Creation: A New Frontier for Athletes, Teams, Leagues, Broadcasters, and Brands
Football, Performance
Andrew Miller
The Business Behind NFL Players' Peak ...

The NFL preseason sets the stage not only for intense competition but also for showcasing the remarkable intersection of athlete performance and business strategy. As teams harness advanced sports science to push player capabilities to their peak, this not only affects the outcome on the field but also plays a crucial role in shaping team branding and commercial appeal.

The Business Behind NFL Players' Peak Performance: Leveraging Sports Science for Commercial Success
Andrew Miller
Sport Science informing Commentary at the ...

Modern sports commentary is no longer just about describing the action; it’s about providing context and analysis that enhances the narrative of the competition. With advancements in sports science, commentators could now have access to a wealth of information that might help them explain why an athlete may be performing at their best or struggling in a particular moment. For example, insights into an athlete’s lactate threshold, heart rate, or recovery metrics could provide explanations for sudden changes in pace or endurance during a race.

Sport Science informing Commentary at the Olympic and Paralympic Games
Andrew Miller
Ferran Torres: The Impact of Sports Psychology ...

Ferran Torres, a name that has become synonymous with promise and potential in the world of football, has faced his share of challenges on the path to the highest level. His journey from the Valencia youth academy to the heights of Manchester City and FC Barcelona has been marked by significant achievements and undeniable talent. However, like many elite athletes, Torres encountered obstacles that tested his mental resilience


Ferran Torres: The Impact of Sports Psychology on a career rejuvenated
Andrew Miller
Andy Murray's Legendary Career and the ...

Andy Murray, who most would consider Scotland’s greatest ever sportsman, has announced that he will officially retire from professional tennis following the conclusion of the 2024 Olympic Games in Paris. Murray's career is a testament to physical and mental resilience, determination, and exceptional natural talent. As we reflect on his journey, it’s clear that he leaves behind a legacy that transcends the sport.

Andy Murray's Legendary Career and the Complexities of Retirement in Professional Sports

Captain

, ,

SSA Blog: The Lion's share

, ,

As many expected, Alun Wyn Jones will captain the 2021 British and Irish Lions tour as they take on Japan and then World Champions South Africa this summer. Much media hype and speculation surrounded the announcement but as a three-tour veteran, which includes experience of leading the triumphant third test in 2013 against Australia the Welsh captain’s selection was not a huge surprise.

, ,

SSA Blog: Follow the leader

, ,
SSA Blog: Follow the leader

The captaincy has been somewhat of a poisoned chalice for past English all-rounders. Ian Botham and Andrew Flintoff’s brief tenures in the role are the obvious examples. Despite being dominant performers, both were unable to transfer that dominance into successful captaincy. It is often said that the burden of captaincy inhibits a player’s ability to play. It creates a greater cognitive load and inhibits the ability to focus on their usual role. Is there any evidence to support this observation?

, ,

SSA Blog: To captain The Pride

, ,
SSA Blog: To captain The Pride

Lions selection is always a hot topic. This year’s entire RBS 6 Nations was played under the shadow of the Lions tour to New Zealand. Every game (involving the home nations) was analysed within the context of who had done enough or otherwise to earn a place on the aeroplane to Auckland.

, , ,

SSA Blog: The Captain and their role in modern rugby

, , ,

As International Rugby begins to grab the attention of the sporting public, Sport Science Agency takes a look at perhaps the most under developed research/support areas of modern professional sport, the role of the Captain.