Sport Science Agency is delighted to have helped bring a revolutionary new performance product to market. The new Belter performance pouch is the first product of its kind to be certified by Informed Sport and it offers athletes a new way to combat fatigue and enhance performance.
BELTER, the revolutionary oral performance pouch that combines flavour and caffeine, is set to change the game for athletes seeking a mental and physical boost during critical moments. Whether it's stepping up to take a penalty in front of a sold-out stadium, pushing for a personal best at the gym, or delivering a pivotal presentation at work, the performance pouches provide a new way to combat fatigue and enhance peak performance.
Belter is the first performacne pouch to recieve Informed Sport certification
Athletes today are constantly pushing the boundaries of endurance and concentration, and BELTER offers a cutting-edge solution to enhance both mind and body. To solidify the product's credibility, BELTER has become the first performance pouch to gain the coveted certification by Informed Sport, a global testing program specifically for sports and nutritional supplements. The accreditation assures consumers that the product has undergone rigorous testing and complies with the highest standards required for regular consumption.
"Our belief in the performance-enhancing power of our product led us to seek professional sports recognition. Informed Sport emerged as the obvious choice, as it instils the same confidence in athletes that we have in our product," said Des Naughton, Founder and CEO of BELTER.
The BELTER product has been meticulously developed to enhance performance, with a focus on utilising the performance pouch to facilitate rapid absorption through the gum. Furthermore, BELTER has initiated a long-term research program in collaboration with Dr. Andrew Hulton, Senior Lecturer in Sport and Exercise Science at the University of Surrey, to explore the product's potential to increase performance for various sporting scenarios.
Initial testing led by the Sports Science Agency has yielded promising results. Athletes reported heightened alertness, increased focus, and positive cognitive responses after using BELTER. The product has now been shared directly with professionals across a range of sports as part of the launch activity to provide first hand feedback from those at the forefront of physical performance.
John Mulcahy, Director of Sports Science Agency, expressed enthusiasm for the collaboration, stating, "We are thrilled to partner with BELTER. The innovative combination of pouch, caffeine, and flavour offers a range of benefits across sports. BELTER isn't just for elite athletes—it can kick-start a gym session, enhance training focus, support intense five-a-side games, and aid everyday work and study."
BELTER is actively working with Sports Scientists, Nutritionists, and Athletes, along with amateur clubs, e-sports and gaming communities, and workplaces, to optimise performance in various activities. The unique oral pouch format, combined with carefully selected flavours, provide a mental cue that can aid focus, reset, and revitalises athletes during sporting events or prolonged concentration efforts.
"We envision BELTER as the secret weapon for crucial moments in sports, such as key points in tennis, the first drive or last putt in the Ryder Cup, the final over in T20, critical sessions in the test match, or perhaps even an England penalty shootout victory," said Naughton. "If, after 120 minutes of football, teams are deadlocked and heading for a penalty shootout, don't be surprised if you see players incorporating BELTER into their pre-penalty routine."
The pouch format has been ingeniously adapted by BELTER and contains caffeine, taurine, vitamins, and flavorful ingredients, offering a mind and body boost without the need for sugary drinks or coffee.
BELTER has launched its refreshing Citrus Tang flavour, available for purchase at www.belter.store
Additional flavours, all backed by Informed Sport certification, will be released soon.